About Us

Why Knot Fishing was started by Joe Gugino and Matt Zimmermann in the spring of 2014, but actually started a few years earlier when they started fishing together all the time. Over time they made many connections locally on the North Shore of Massachusetts and all over New England. They realized that not only did they love fishing, but they loved engaging with the fishing community just as much!

The mission from the beginning was to connect and engage with the local fishing community, and that mission has stayed true to this day. What started off as just an informal group of Massachusetts anglers getting together and having fun, has now evolved into official tournaments and year-round meet-ups to engage with the fishing community across the country! We are deeply committed to Catch & Release and Take A Kid Fishing philosophies, and partner with and support as many conservation initiatives as possible.

Other than events and tournaments, Why Knot Fishing has been partnered with Little Harbor Boathouse in Marblehead, MA since 2015 to provide Hobie Kayak Fishing Charters from Boston Harbor to the Merrimack River. They invite everyone to join the WKF team for Kayak Fishing Meet-ups during the season or experience the excitement of a Kayak Fishing Charter this summer!

In addition to all the events, charters and speaking engagements, they provide a great line of fishing apparel featuring the WKF Team Logo! The key products are hats, t-shirts and performance shirts. This year they will be diversifying their product line into other areas, as well as introducing new designs and styles. Why Knot Fishing has partnered with local talented artist Ben Whitehead from Maine to offer our first “WKF Artist Series” designs. These one-of-a-kind designs on apparel highlight the fish and fishing styles from East to the West Coast!

And last but not least, we encourage you to become a member of our Why Knot Fishing team! As a TeamWhyKnot member, you will receive exclusive access to the reports and knowledge by the TeamWhyKnot Captains and be part of the nation’s most exciting community of anglers. Members also receive substantial discounts from many of your favorite fishing companies.

TeamWhyKnot is made up of passionate and positive anglers, just like you, and we want you to be part of the team!

Something big is on the Horizon

Are you ready?

Join the team!

Our Supporting Companies

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We can provide YOU with awesome discounts, prizes and giveaways thanks to these awesome companies!